Karting Paving the Way in Poland
March 15th, 2010:
Since 2004, when Briggs & Stratton began brand-building activities in Poland, the Company was looking for many public relations initiatives to draw as much positive media attention as possible. Having participated in contests such as the Oldest Engine, University Mower Olympics, The Power Within and Best Park, the Company started looking for a new format to gain some attention. The end result was the Briggs & Stratton Karting Sport in Poland, held in 2009.
In the three years since Polish race car driver Robert Kubica had joined the "queen of motor sports" - Formula 1 - this sport has become a national sport, bringing as many fans as football and ski jumping.
Every racing weekend, as many as 2 to 4 million Polish fans watch live coverage of the event, on television. In the top moments, there could be as many as 10 million people watching a particular race on TV! This interest transfers over to karting as every Formula 1 driver started in karting - including Robert Kubica.
The 2009 season started with a press conference where the Polish Motor Federation along with Briggs & Stratton handed over the Polish national karting team nominations to the young drivers.
Briggs & Stratton Poland also started a permanent cooperation with the Polish media reporting all karting events across the country. It was strongly promoted both in traditional print media as well as online. In addition, Briggs & Stratton brought, in Stefan Niesiolowski, Vice President of Polish Parliament, who agreed to start a patronage over the karting races in Poland. It is hopeful that in 2010 Briggs & Stratton can promote karting more among youth in Poland.
Written By: Briggs & Stratton Power Pulse
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