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Introducing AMSOIL OE Synthetic Motor Oils

March 18th, 2011:

History of Synthetics
In 1972, AMSOIL pioneered the synthetic lubricant industry by introducing the world's first synthetic motor oil to pass API service requirements. Because synthetic lubricants were new and revolutionary, the market for them started small. However, the public was slowly educated on the benefits of AMSOIL synthetic lubricants, and they attracted loyal high-performance and extended-drain customers. As an increasing number of companies have introduced synthetic lubricants through the years, the market has continued to grow. Today, synthetics comprise 7-9 percent of the total lubricant market, a sharp increase from the 5 percent share they held in 2005, and the market is expected to continue growing in the future.
Modern Drain Intervals
The oil drain interval recommendations for many of today's vehicles extend well beyond the traditional 5,000km interval. Most owners' manuals now recommend drain intervals of at least 8,000km. Ford recommends 16,000km drain intervals with its 2011 vehicles, while vehicles equipped with electronic oil monitoring systems often extend drain intervals up to and even beyond the 16,000km mark.
Introducing OE Synthetic Motor Oils
In order to meet the demand for a lower cost synthetic motor oil, and to provide customers a stepping stone to the top-tier line of AMSOIL synthetic motor oils, AMSOIL is introducing the AMSOIL OE Synthetic Motor Oil line. Priced competitively with other standard-drain synthetic motor oils, OE Synthetic Motor Oils offer the protection and performance benefits of a high-quality synthetic for OEM-recommended drain intervals, presenting retail accounts high-quality synthetic motor oil they can sell for less. AMSOIL OE Synthetic Motor Oils are designed as an entry-level product for customers who want to move up to synthetic quality, but won't pay a significantly higher price than a conventional product and/or aren't initially interested in extending their drain intervals.
Competitive Pricing
AMSOIL OE is more competitively priced with other synthetics on the market, allowing retail accounts to appeal to customers who recognize the AMSOIL name, know its reputation for quality and have wanted to use the products but have balked at the higher prices or extended drain intervals of the top-tier or XL Synthetic Motor Oil line.
Great Opportunity to Step Up to AMSOIL Quality
OE is a great choice for many AMSOIL customers who already buy AMSOIL Motorcycle Oils, Formula 4-Stroke Oils, 2-Cycle Oils or filters, but aren't interested in extending the drain intervals in their cars and trucks; AMSOIL OE presents a great stepping stone to start experiencing the benefits of AMSOIL motor oil in all vehicles.
OE 52-20, 5W-30 and 10W30 Synthetic Motor Oils - Excellent Engine Protection and Performance
AMSOIL OE Synthetic Motor Oils are formulated to provide better wear control, high and low temperature protection and increased fuel economy compared to conventional oils. The oil drain interval recommendations for many of today's vehicles extend well beyond the traditional 5,000lm interval, some up to 20,000km with electronic oil monitoring systems. AMSOIL OE Oils provide excellent protection and performance for the entire length of the original equipment manufacturers recommended drain interval.

Written By: AMSOIL Service Line
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