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The news around Barrette's Small Engines Inc. -!

A Family Tradition of Premium Quality Products

October 1st, 2007:

Ariens Company of Brillion, Wis., has been producing premium lawn, garden and snow removal equipment since 1933.  The Company offers three brands of products:  Ariens consumer lawn and snow-removal products, Gravelycommercial equipment, and Stens aftermarket replacement parts.  Currently, Ariens lawn products are sold through a longstanding dealer network, and Ariens Sno-Thromachines are sold through both dealers as well as home centers throughout the U.S.and more than 36 other countries.


Kohler has been providing engines for Ariens products for more than 40 years and the relationship between the two companies is unique.


"Kohler has long been a premium offering for Ariens and Gravely products" says Mike Thuecks, vice president of sales and marketing for Ariens.  "Kohler is significantly different than competitors' engines in terms of quality, innovation and strength of brand"


Similarities in both structure and ideology have contributed to building strong relationships between Ariens and Kohler.


"There is a unique cultural fit between Ariens and Kohler" Thuecks says. "Both companies are family-owned, both produce premium brands and both operate on a well-documented foundation of integrity.


"Kohler thinks long term versus quarter-to-quarter like some publicly held companies" Thuecks adds.  "And, like us, they understand the importance of honoring commitments.  We recognize and appreciate that."


"Plus, I'm sure that fact that we're only 30 minutes apart has helped to build more personal relationships between our companies" Thuecks points out.  "It's a definite advantage to work with the same people at Kohler year after year.  They don't seem to lose quality employees.  Instead, people more through the organization, which I believe helps the company maintain its history and values"


As Ariens continues to launch new, innovative products to meet the needs of its customers, its manufacturing operations are constantly evolving as well.


"We are a very 'lean-driven' company," Thuecks explains.  "Kohler was one of the suppliers who took up the challenge early on to meet our production demands.  Its inventory flow techniques are outstanding and they adapt quickly to changes"


Ariens continues to build on its reputation as the trusted brand for customers who want products that offer ease of use and powerful performance.


"With our superior dealer organization, quality suppliers, innovative products and forward-thinking strategies, we will certainly maintain our leadership position in the marketplace," Says Thuecks.


For more information on Ariens, its brands and products go to

Written By: 2007 Kohler Co.
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